Your privacy is important to us. This Privacy Policy describes how HITS Fitness LLC (“HITS Fitness,” “we,” “us,” or “our”) collects, uses, and safeguards your personal information.
1. Information We Collect
We may collect the following personal information:
• Contact details (name, email address, mailing address, phone number)
• Account information (username, password)
• Device information (IP address, browser type, usage data)
2. How We Use Your Information
We use your data to:
• Process transactions and manage memberships
• Provide customer service
• Send transactional and marketing communications (opt-out available)
• Improve our website and services
• Comply with legal obligations
3. Sharing Your Information
We do not sell your personal information. We may share it with:
• Payment processors, including Affirm
• Service providers who support website functionality
• Legal authorities if required by law
If you use Affirm, your financing application and payments are handled by Affirm directly. For more details, review Affirm’s Privacy Policy.
4. Cookies & Tracking
We use cookies and similar technologies to enhance your browsing experience and analyze website usage. You can manage your cookie preferences in your browser settings.
5. Data Security
We implement industry-standard security measures (including SSL encryption) to protect your data from unauthorized access, disclosure, alteration, or destruction.
6. Your Rights
You have the right to:
• Access, update your personal information
• Opt out of receiving promotional communications
For privacy-related requests, contact us at contact@hitsfitness.com.
7. Children’s Privacy
Our website and services are not intended for children under 13 years of age. We do not knowingly collect personal information from children.
8. California Residents (CCPA)
California residents may exercise the following rights under the California Consumer Privacy Act (CCPA):
• Request disclosure of the categories and specific pieces of personal information we collect
• Request deletion of personal information (with certain exceptions)
• Opt out of the sale of personal information (we do not sell personal information)
To exercise your rights, contact contact@hitsfitness.com.
9. Changes to This Policy
We may update this Privacy Policy periodically. We will notify you of significant changes by posting the revised policy on our website with a new effective date.
10. Contact Information
HITS Fitness LLC
124 Malabu Drive Suite 120
Lexington, KY 40503
Email: contact@hitsfitness.com